Edge Capital Group

Eunice Sams


As Director of Marketing and Communications, Eunice is responsible for managing the firm’s marketing efforts and serving as the liaison between the firm’s marketing team and outsourced marketing consultants. In this role, she guides the creative direction of our brand, marketing initiatives, advertising, public relations, and outreach strategies. With over 20 years of financial industry experience, Eunice brings a unique depth of expertise to our firm. 

Prior to joining Edge in 2023 and in her previous role as a Senior Strategist, Eunice delivered comprehensive institutional consultative services to help non-profit organizations and high-net-worth families with mission fulfillment across the Southeast while employed with Trusco Capital Management, SunTrust Foundations and Endowment Specialty Practice, and Synovus Institutional Trust. Throughout her career, she has enjoyed being a guest speaker at several regional and industry conferences and building long-term relationships with her clients.

Eunice believes we are all beneficiaries of incredible missions and passionate philanthropists who are committed to making a positive impact in our communities, one step at a time. This Georgia native and University of Georgia graduate enjoys watching UGA football, gardening, traveling, and hitting the occasional golf ball with her husband. She volunteers her time and serves as a board member for several nonprofit organizations across the state. 

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At Edge, I believe we are ultimately people helping people throughout the personal journeys of our clients over and above the delivery of financial services. In my role as the Director of Marketing and Communications, my overarching mission is to assist our firm and my team with the delivery of pertinent communication in a compliant manner and thoughtful outreach as we all help our clients in achieving their unique goals, objectives, and mission fulfillment.

-Eunice Sams
Director, Marketing and Communications

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